Increasing the customer base is the key objective of any business. While there are many ways to promote your business offline or in person, online business promotion is gaining high popularity due to the quick audience reach that it offers. A highly powerful way to market your business online is to register it on some of the leading online business directories. Here’s what you need to know about online business listings and ways that can help you promote them.
What are Online Business Directories?Online business directories are reliable listing sites and communities that index businesses, based on the products or services they provide and the categories they belong to. Some key examples of these directories are Yelp, TripAdvisor, and Google My Business. Potential customers who need a particular product or service search these sites to find businesses that fulfill their needs and contact them without having to wander here and there. Customers also provide their comments and rankings to the businesses listed on these directories, to help others make an informed decision. Thus, these directories are a boon for not just businesses but also for customers.
How does listing your business on online business directories help your business?
By listing your business on online directories, there are several benefits that you get to experience. Some of the benefits that you can experience by using online business directories are:
- They provide a cost-effective way of advertising your business
- Your business gets an enhanced local visibility
- Business listings work on word of mouth publicity, which gives a business the credibility it needs
- These directories help you expand your business’s online presence
- These listings also help in improving the search engine rankings of your business’s website
- They help in increasing brand awareness and facilitate more customer interaction than what’s otherwise possible
How to promote your business listing on online business directories?
You may think that submitting your website to an online business directory is easy. Well, it is, but you will have to do some good work to promote these listings and reap the benefits that they offer. Here’s how you can do that:
Link your business’s social media accounts
Your business profile on social media sites like Facebook, LinkedIn, and Twitter is a powerhouse of information about your business. In today’s time, where a large segment of your prospective customers lives on these sites, it makes absolute sense to link your business’s social media profiles to the business listings for quick and easy access to these accounts. Doing this will help your audience reach you on various social media platforms and take a look at how you engage with your customers.
Sharing pictures of your business with your prospects gives your business a better chance to turn them into customers. When people can see how your products look or explore your facility online, without visiting your premises, your business’s authority grows and so does your web traffic.
Show off your best work
Some business directories like Hotfrog give you the option to share your best work with your potential clients. Shortlist some of your best work and share it with the world through your business listings. Your audience will be able to judge your business’s offerings better, and if they like what they see, they will contact you without dilly-dallying. And, that’s a win-win situation for both, your business and your future customers.