Are you too overwhelmed with a multitude of platforms being pushed out in the name of digital marketing? If you are, this article is for you. Having a local business is like raising a pet. You need to give him a home, pamper him, get him acquainted with friends and family and never ever let it out in public all alone. Similarly, if you own a local business, you need to give it the right amount of time and effort to create a marketing strategy. Don’t overwhelm your business with too much marketing - both traditional and social media.
In this article, we cover some basic guidelines on how to simplify your marketing strategy to streamline your efforts and observe the more visible outcome.
Selective Social Media Management. There are over a 30 social media channels but we are not going to use all of them. Choose the best ones or the ones that make more sense to your business. For example, if you are running a flower shop or a retail store, Instagram and Facebook are the best ways to showcase your products and promote your business. You either choose selective social media channels for engagement or no social media at all, to get better results.
Mobile-minded website design. Speaking about mobile-minded website design is like talking about something back in the 2000s. Every other website that’s created recently is compatible with mobile displays. However, for local businesses, creating a mobile-minded responsive website design contributes to effective marketing. Mobile designs deliver good customer experience and simplify your local business marketing strategy.
Minimalist Designs. The internet is already flooded with multiple graphics containing boring texts and too much information. Honestly speaking, nobody will read too much content anymore. Simple, minimalistic designs that deliver the message in a straightforward tone are the need of the hour. Additionally, you may opt for a single call-to-action (CTA) buttons to drive further action from the potential clients.
Keep an eye on Insights. Launching multiple campaigns every month without analyzing the results means you are not heading in the right direction. Email Marketing campaigns, Facebook Ads, Google Adwords - whichever is your objective, always take a pause every month or a quarter to measure your results and restructure your marketing plan.
Reduce and Reuse. Focus on a simplified marketing strategy. If you are a startup business, do not spend too much amount on marketing during the initial days. Instead, opt for a conscious spending. Reuse your existing content across all platforms in multiple ways. For example, if you have developed a blog article on 10 Local Marketing Tips for Small Businesses, next time, you can create an infographic using the same content but a different style of presentation. This is called the Reduce and Reuse formula in simplified marketing.
Local Online Business Marketing is not a cakewalk for any startup or SMB. You can neither apply heavy marketing strategies like established brands nor ignore the importance of marketing. Follow this space for more tips on local marketing strategies. If you are planning to list your business on our community portal, do drop a message at firstname.lastname@example.org