Zero Cost Marketing: Tips to market small businesses in the local community

No small business can ever expand without a strong marketing plan. But budget constraints may get in the way of business marketing. Well, the good news is: You don’t always need money for marketing your small business. There are a few creative ideas that can help you promote your business for free while making your presence felt in the local community. Let’s take a look at some of these zero-cost marketing tips:

Create a free website If you thought that creating a website would cost you several dollars, then think again. You can easily create a free website on and be present on the web. Yes, you might not get to use your own domain, but that’s alright as long as you are able to reach your target audience. You can always upgrade your website later.

Get listed in local business directories Online business directories are a great way to market any business. Find local online directories that your potential customers visit the most and list your business there. From Yelp and Angie's List to Foursquare, TripAdvisor and much more – you can put your business details on all such websites and market it for free.

Make the most of the Client Testimonials Your business works well, and your clients love your service. So, why don’t you make the best of it? Ask your clients to give you some good testimonials, so that you can then put them on your website. To create a significant presence in the local community, you can ask them to review your business on sites like Yelp and Google. The more positive reviews your company will have on these sites, the more positive impact they will have on your target audience, that too, without any expenditure.

Stay Active on Social Media You can quickly create business pages on social media sites like Facebook, Twitter, Instagram and LinkedIn without having to invest a penny. The chances are high that your customers already visit these sites. So, when you have a presence on these platforms, you easily reach your target market. But remember to get involved and post regular content on these channels. Interact with your followers frequently, or else they may lose interest in your business.

Mention your business details in email signatures A brilliant, no-cost marketing tactic is to mention your business information in your email signature. You can give a link to your website/blog and make it impressive enough to spark an interest amongst your email recipients.

Get a map location on Google My Business List your business on Google My Business and build local online visibility with Google Maps and Google Search. Doing this will not only improve your website rankings on the web but will also help your customers to reach you without any difficulty.

Participate in Local Community Events Volunteer in community events and represent your business locally. Meet as many people as you can and provide information about your business. Share your business card with them to help them reach out to you whenever needed. Networking is essential for small businesses. Look out for opportunities that can help you spread the word about your business and leverage them.

Here’s what you will achieve by listing your site on a local online business directory. Enhanced market presence by listing on multiple local business directories. Increased Customer Base through targeted user traffic. Improved brand identity through word of mouth marketing. Top search engine ranking via organic and inexpensive advertising. Unlimited free site traffic through qualified inbound links. If you wish to make this happen for your business, contact us today at and we will take care of the rest.